Researchers talk about it. High-performers whisper about it. Even doctors who usually avoid supplements are paying attention. A once-obscure compound has quickly become one of the most discussed anti-aging supplements, now showing up in conversations everywhere from academic labs to wellness circles and even celebrity interviews. Kim Kardashian and Joe Rogan, among others, have publicly mentioned taking it.
As curiosity surged, one name kept appearing in expert conversations, podcast interviews, Reddit threads and quiet recommendations from scientists who rarely mention brands at all: Cell Being by VERSO.
Before we explain why, let’s talk about the science that sparked the frenzy.
The Discovery That Changed How We Think About Aging
Over the last decade, Harvard’s Dr. David Sinclair helped propel a new idea into mainstream science. As he explained in an interview with TIME:
“NAD⁺ is the closest we’ve gotten to a fountain of youth,” says David Sinclair, co-director of the Paul F. Glenn Center for the Biology of Aging at Harvard Medical School. “It’s one of the most important molecules for life to exist, and without it, you’re dead in 30 seconds.”
NAD⁺ declines steadily as we age. Cells repair themselves less efficiently, energy production weakens, metabolism slows and familiar signs of aging begin to appear. The breakthrough came when researchers discovered a compound capable of restoring NAD⁺ levels, helping older cells behave more like younger ones. In animal studies, it supported healthier mitochondrial function, stronger blood flow, better physical endurance and improved DNA repair. In some models, it was even associated with longer lifespan.
This shifted the molecule from a lab curiosity to a serious contender in healthy aging research. Human studies soon followed, and the results were consistent. Participants taking the compound showed measurable improvements in functional strength, walking speed and overall physical performance. Many reported better sleep, less fatigue and improved markers of cellular energy. Safety remained strong across studies, even with continued use.
Nothing dramatic or sensational, just reliable signs of improved resilience and better day-to-day function.
But as interest grew, a problem emerged that no one expected.
The Hidden Issue: Most Products Weren’t What They Claimed
Independent labs began testing popular supplements claiming to contain this molecule. One widely cited analysis of 22 top-selling NMN brands found that most contained far less than advertised, many had almost no detectable NMN and a few had none at all, largely due to instability. The bigger problem is that some companies still sell these underdosed or fake versions at premium prices, putting consumers at risk of wasting money or taking mislabeled material that may be ineffective or unsafe.
Which brings us back to Cell Being.
Meet Cell Being: Built for Real Stability, Real Testing and Real Results
VERSO was one of the earliest companies working with this molecule, and they understood something most brands overlooked: the compound only works if it is protected from heat, light and humidity. Their entire approach began with that reality.
Cell Being is cold-stored in a custom made refrigerator, while all other NMN on the market sits in warm warehouses.
Every batch of Cell Being is third-party tested, with results published publicly. This level of transparency is uncommon in supplements and directly counteracts the widespread issue of mislabeled or degraded NMN.
VERSO also completed full stability testing under heat, humidity and light to ensure the formula would remain intact over time. No brands have done this, even today.
The formulation reflects how researchers actually combine these ingredients: NMN to support NAD⁺ and cellular energy, trans-resveratrol to activate longevity pathways linked to DNA repair and TMG to maintain healthy methylation as NAD⁺ turnover increases. Together, they create a foundation for improved cellular function, recovery and long-term health.
It is why experts like Dom D’Agostino, PhD, and performance specialist Thomas DeLauer have spoken about using Cell Being. Their interest comes from the science and the rigor behind the product, not from marketing trends.
What Users Notice
Customers consistently describe smoother, steadier energy, better workout performance and recovery, improved sleep, less fatigue and greater comfort in daily movement. Many say they simply feel more like themselves again.
It is not hype. It is a formula that actually preserves the molecule and delivers what the research promises.